Search Results for: data

A few years ago, Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company’s sales are from loyalty program members, up from just 20% one year before. Here’s how the brand made it happen.

Long before the AI hype kicked off in earnest, Eric Schwartz was already working with machine learning tools to develop optimized ad tech products.

Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical treatment. And it’s just as challenging for women’s health care companies trying to reach their audiences. HerMD, a women’s health startup with a focus on menopause and sexual health, has struggled with this […]

Maybe AI isn’t taking over ad ops. Maybe it’s elevating it. From prompt engineering to creative alignment and data stewardship, ops teams are moving from the weeds to the frontlines of strategy. Here’s what it takes to keep up.

Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.

Toothbrush brand Quip better tracks and remarkets to customers after implementing QR codes on its packaging. Like most direct-to-consumer brands, oral care brand Quip struggled to gain insights into shoppers who purchased its products at a retail store.  Quip launched in 2015 as a direct-to-consumer electric toothbrush brand, coupled with a subscription service for shoppers […]

The experiential marketing industry is constantly evolving, but the past five years have been transformative. Despite the new challenges that come with the new territory, agency leaders who joined the annual Agency Forum Panel at the 2025 Experiential Marketing Summit, held in April in Las Vegas, said they are embracing new opportunities—and new capabilities—to meet […]

It’s a long game at Cannes Lions. From preparing advertising and marketing programs for long-term success in the digital era to building out experiential lounges that allow audiences to explore products and services in a low-pressure, no-rush environment, festival attendees are known for soaking in content and experiences in and around la Croisette. For agency […]

For much of the digital advertising era, the industry has raced to the bottom on price and quality. But in the past five years, more advertisers have been explicitly incorporating media quality into their measurement and buying practices. As buyers increasingly prove that high-quality media delivers better value, even at premium prices, the market for […]

At Supernova PRIDE, industry leaders turned the Cannes conversation on its head. From travel media to fandom to AI ethics, here are eight takeaways that prove inclusive innovation is good for culture—and business.