Search Results for: data

According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.

How marketers respond during the coronavirus crisis can make a difference in determining how a brand is perceived in the long-term.

A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

Some tech companies are getting creative with their approaches to engaging clients without events.

A look at analysis and surveys from Nielsen, Disqo and Pattern89 related to consumer behavioral shifts during the crisis.

The streaming battle for eyeballs among big players like Disney, Netflix and Hulu is a big bucks competition – but how do smaller media companies and content providers compete for a piece of the expanding audience?  Jonathan Laor, Founder and CEO of  global tech company Applicaster, offers his insights.  What kinds of data strategies are […]

Tips for marketers and PR professionals crafting messages to their audiences during this time of uncertainty.

A just-released, third version of the California attorney general’s draft regulations alters the CCPA once again.

Three key steps to developing a successful relationship with your CFO.