Search Results for: data

VaynerMedia CEO Gary Vaynerchuk tells retail marketers to ditch brand lift studies, post on LinkedIn and prepare a live selling strategy in his NRF ’26 keynote address.

At CES 2026 in Las Vegas, AdExchanger and the Chief Marketer Network asked digital advertising insiders for their perspective on where the industry stands as we kick off the new year. We got their takes on trends to watch in 2026, as well as what the industry got wrong last year and how it can […]

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s core dilemmas. One thing that has changed, however, is the CTV industry’s infatuation with agentic AI.

CES 2026 was about more than gadgets – it offered a view into how media businesses can invest, innovate, and grow. Susan Schiekofer, US Chief Media Officer at WPP Media, shares her takeaways from the event and how today’s trends are shaping the company’s strategy. Innovation in media and sports: CES 2026 reinforced what we believe […]

From reputational risk landmines to renewed fears over press freedom—and even a fast-food brand poking a very devoted sports fandom—this week’s PR Roundup underscores how quickly trust, tone and transparency can collide

The year ahead in commerce, with insights from the NRF Big Show conference, where retailers congregate every January. Plus, the 2026 privacy policy cheat sheet.

By Mathieu Roche, CEO and Co-Founder at ID5 Identity has been evolving for years. Every signal change, every browser shift, every policy update has added another layer of complexity. And while cookies remain in Chrome, the broader ecosystem has already moved on. One of the clearest learnings from the 2025 State of Digital Identity Report […]

For the team at Monks, one of the biggest takeaways from CES this year is that AI’s place in marketing is starting to feel more practical than hypothetical.

If you organize events with exhibitors or sponsors, whether it’s a trade show, corporate conference, or consumer festival, you already know the uncomfortable truth: success isn’t judged by a single audience. You’re accountable to three. Attendees. Sponsors. And your own organization.

Since I coined the term “Outcomes Era” in November 2024, it’s drawn both fervent support and sharp criticism. Companies like Viant, tvScientific, Permutive and Chalice have adopted it. Industry figures such as Terry Kawaja have used it to frame the ad tech moment. Others, however, argue the Outcomes Era is already fading. But the evidence […]