Search Results for: correction

For a long time, marketers have gotten away with flying blind. Campaigns have been run on a patchwork of incomplete inputs across various platforms, missing key fields and rarely aligned goals. Brands didn’t question performance. As long as the top line and bottom line were fine, who cares how clean the data was? The consequence? […]

Narrative intelligence, GEO and REO are not separate boxes to tick. Together, they form a decision architecture that forces you to ask harder questions.

After noticing an uptick in traffic from generative AI, supplements brand Qualia Life is investing in an AI friendly marketing strategy.

One viral moment can destroy a reputation overnight. And that reality played out at the US Open on August 29, 2025, when Polish CEO Piotr Szczerek snatched an autographed hat meant for a young fan from tennis star Kamil Majchrzak. The boy was left heartbroken; the internet was outraged. Here’s how to beyond an apology and take full accountability.

The shift to AI-driven content discovery are hurting publishers, small and large. Norine Rogers, founder of the recipe site Norine’s Nest, said unregulated AI has become an existential threat to her business.

On Wednesday, Bluefish, an AI marketing platform that helps advertisers understand and refine how they’re showing up in AI queries, announced $20 million in series A funding. The round, which brings Bluefish’s total funding to $24 million, was led by NEA and Salesforce Ventures. It’s worth pointing out that the word “bluefish” is also the […]

This week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift might as well be named a fifth element. Everything that woman touches turns to marketing gold. You have air, fire, […]

Manscaped CMO Marcelo Kertész discusses the campaign inspiration, brand evolution, target market, strategic use of humor and his approach to creator-led content.

PR Roundup examines Peloton’s conflicting messaging, a study showing that LGBTQ+ visibility in advertising and messaging is important to consumers, and tariff price increases are here—so how should that be communicated? 

Putting your head in the sand and avoiding reporters is not the answer. Be cautious, conduct thorough research and maintain transparency. Both the client and the reporters will benefit.