Search Results for: content marketing

Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec. 26, the streaming service and another global powerhouse, […]

Marketers can drive incremental revenue by fixing what is already in place and ‘pick up the fruit on the ground,’ said Lowe’s CMO Jennifer Wilson.   Jennifer Wilson, chief marketing officer at Lowe’s, is digging into loyalty and value.  The home improvement chain executive detailed ways, such as its new loyalty program and children’s classes, […]

Ad-free subscriptions are coming to social media. Snapchat was actually one of the first social platforms to offer a monthly subscription, starting in 2022. Its $3.99 Snapchat+ plan provides subscribers with exclusive, experimental and prerelease features (but still features ads). Snapchat+ had 11 million subscribers in August 2024, an increase of 6 million since September […]

Today we review the basics of Language Learning Models also known as Large Language Models and how they influence artificial intelligence.

The message from a CEO panel at Diversity Week is that video is not dead, but there’s work that needs to be done.

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates.   Data The meetings and events industry is projected to flourish in 2025, with meeting professionals expressing confidence in its future and noting planned increases in meetings budgets, as revealed in the 14th […]

At this year’s convenience store trade show, NACS 2024, Monster Energy decided to shift gears and rev up the excitement for its brand and sub-brands in an adrenaline-fueled experience that was all about loud, edgy and rebellious marketing, and the energy it brings to retailers.  The perimeter of the 70-foot-by-80-foot booth was wrapped in a […]

  Brand integration can drive results, but what is the most effective way to engage consumers? The Design Network’s Jason Harris, Founder & CEO, and Caroline Landry, VP Business Development, share their strategies for successful branded content partnerships.    Why are integrated content partnerships important within the broader CTV media mix?    Jason Harris: Brands have […]

Fans of Stanley’s tumblers and drinkware products are dedicated. They post about their cup collections on social media and keep up with new releases, particularly brand collabs and movie tie-ins, like Sunday’s release of the Stanley x “Wicked” collection of Quenchers inspired by the upcoming film’s Elphaba and Glinda characters. The limited-edition green and pink […]

From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it.