Search Results for: content marketing

It takes a certain kind of advertiser to want to promote its brand alongside a headline like “RFK Jr. Greets Trick-Or-Treaters With Big Bowl Of Ape Glands.” That’s a real headline on The Onion, by the way. It’s no surprise, then, that the satirical news site has to get creative with its marketing and monetization, […]

The age of quality over quantity for sports brands is over, according to marketing agency IMG’s Digital Trends Report 2026. Instead, success lies in being consistently visible, authentic, and responsive, using AI to streamline workflows but investing heavily in creative talent and resources. Additional insights and predictions from the report include: To stay competitive, rightsholders […]

We spoke with Hallmark Chief Communications Officer Annie Howell about how the brand is ringing in the season and how it’s leaning into a “One Hallmark” approach that makes Hallmark Media a more cohesive part of the overall Hallmark brand.

Owlet’s top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned when it shut off Google search ads.

Alienware’s spaceship crash-landing at a commuter hub, a bold (bald) screening experience and Pennywise the clown’s global balloon hijinks.

In the past, users entered the web through Google or social platforms. Now, many are entering through a single AI interface that can deliver personalized results without needing to visit multiple sites.

The casino environment is rich with calls to action and audiences anticipating constant entertainment. And with world-building a top theme in experiential campaigns this year, brands are betting on casino pop-ups and integrations to level-up on hospitality, capture committed enthusiasts, and put a strategic spin on playing the tables. American Express is growing its investment […]

Laser Eye Center struck the balance between human creative and AI usage by partnering with creative marketplace Kartel to generate ads for a local TV network.

No Entry. Flesh Eating Mutant Guppies with Perms said a sign on the door next to Registration at HLTH USA 2025 that took place at the Venetian Expo Center in Las Vegas, Oct. 19-22. What you wanted was the door where Petunia, the unicorn mascot, was sprinkling magic dust. Now in its eighth year, HLTH […]

This week’s roundup looks at the communication strategies from airlines amid travel disruptions and a Q&A with USAA’s chief communicator on its Honor Through Action program for Veterans Day.