Search Results for: content marketing

 Former Havas Media executive Michele Madaris, now Media Director of Boathouse on the agency side, believes media buying is at an inflection point. She explains why the future belongs to strategists who can unify creative intent with commercial precision. You say media buying is at an inflection point. Why is that? Media buying is at […]

The current disruption is temporary. Publishers who adapt AI strategically will emerge stronger when the market rebalances. AI presents the latest challenge. The real battle is for market position when things stabilize.

To counter the growing entrenchment of AI in social media and daily life, platform BeReal decided now was the right time for a stateside marketing push.

If you think NIL deals are only for powerhouse football programs or Final Four contenders, think again. There are plenty of more affordable options for brands.

This week’s PR Roundup explores how brands should approach SNAP and the government shutdown, Muck Rack’s latest “State of PR Measurement” report and a beefy campaign from A.1.

True Religion CMO Kristen D’Arcy discusses the brand’s holiday campaign and the power of upper funnel marketing.

Meta’s decision to withdraw from the Media Rating Council’s brand-safety audits and its subsequent loss of accreditation have sparked important questions for advertisers that depend on transparency and accountability to protect their brands online.  When one of the world’s largest advertising platforms steps away from independent verification, it’s a reminder of how critical third-party accountability […]

Shutterfly soups up its holiday tagline with a jingle as it prepares for its busiest time of year.

A new report from Forrester, “Generative AI: A Pragmatic Guide for B2B CMOs,” examines some of the missteps CMOs make in their gen AI journeys and how to avoid them.

This week’s hot takes on hot topics in experiential marketing cover Group Chat Bars, Bodega Raves and the crushing of Credit Wreckers.