Search Results for: content marketing

By Brendan Norman, Co-founder & CEO of Classify The ad tech industry is at an inflection point. With programmatic digital media spend poised to surpass $200 billion by 2026, the complexity that has long characterized this ecosystem is finally being dismantled. The drive toward a more efficient, valuable, and transparent future is being powered by […]

If it feels like every brand has been running a sale for months, you’re not imagining it. According to a recent CNBC report, consumers are showing clear signs of discount fatigue ahead of Black Friday.

A CYNOPSIS MESSAGE FROM OMEDA   Tuesday November 25, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Although it’s still a couple of days away, we’d like to wish everyone a happy Thanksgiving. And if you’re one of the six lucky NFL fanbases who’ll watch their team Thursday (or anxiously […]

E.l.f. Beauty’s “So Many Dicks” campaign targets corporate leaders via contextual advertising with the goal of increasing diversity in corporate boardrooms.

Chief Marketer spoke with Manscaped CMO Marcelo Kertész about risk-taking in brand marketing, striking a balance between brand and performance, and what political campaigns taught him about staying agile.

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising.  But behind the hype lies the costly delusion that automation can replace judgment and more content somehow means better marketing. We’ve entered the age of machine-made abundance, where content can be generated faster than it can […]

Tucked inside a suburban mall about 19 miles outside of Philadelphia sits a vibrant playground where lights, cameras and calls to action transform superfans into the heroes and villains from their favorite films and series. The fog is thick, the plots love twisting, and the rivalry is real. Welcome, outcasts, pirates, demon hunters and debutantes… […]

Baby blue probably isn’t a color most shoppers expect to see in the honey aisle at their local supermarket. But that dissonance is exactly why Barkman Honey chose that color for its newly rebranded Busy Bee Raw Honey packaging, which first hit stores in September.

In an era when even the well-funded cable networks are fighting a grueling battle to maintain relevance in the modern media landscape, The Africa Channel recently celebrated 20 years of illuminating what Africa means.

NBCUniversal’s BravoCon took over the Caesars Forum in Las Vegas from Nov. 14-16, putting on a three-day superfan experience that showcased Bravo’s diverse reality programming through panels, activations, parties, photo ops and more.