Search Results for: content marketing

Camera brand Nikon hosts free camera workshops during the South by Southwest festival to spur shoppers to try cameras and post pictures.

YouTube continues to grow its lead on TV screens, and pay TV and SVOD competitors are paying close attention. So are programmers.

Insurance brand Aflac is piloting generative AI company-wide, including integrating it into its call center. SVP Keith Farley discusses balancing automation and empathy.

Discover practical PR strategies with deep research. Analyze media landscapes, find journalist feeds, research PR opportunities and prepare content.

This week’s hot takes on hot topics in experiential marketing cover racecourse Delivery Runners, a Hut Crust Connoisseur role and finding your “color season” at the inaugural COLORfest.

If your soda doesn’t pack protein and your gummies, creatine, you need to up your snacking game. Protein-fortified everything, products with fewer ingredients, and women’s health products dominated the aisles at the Natural Products Expo 2026, which brought about 60,000 attendees from health and nutrition communities to the Anaheim Convention Center, March 3-6. Consumers are in […]

Buy Now Pay Later platform Sunbit, which partners with merchants to offer consumer loans for everyday expenses like auto repair and dental care, has hired marketing veteran Shachar Scott as its first CMO. Having led marketing teams at Snap, Bumble and most recently Meta Reality Labs, Scott has joined the 10-year-old company to scale the […]

AMC Networks’ new Silicon Valley drama “The Audacity” will have its world premiere this weekend at SXSW. It follows a sneak peak of the series in January at CES. We spoke to AMC Networks’ CMO Kim Granito about the motivation behind activating there.

Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives” executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans.

The SportsPro NY conference featured lots of talk about AI and how live sports orgs are implementing it into their broadcast and streaming tech stack.