Search Results for: content marketing

Erin McCallion, CMO of  Perion, says brands must innovate “relentlessly” to stay relevant and capture consumer attention – in fact, a study from Kantar found brands perceived as innovative grow 7 times faster than others. McCallion shares her perspective on how forward-thinking companies are redefining the way they do business. You’ve said the best brands […]

TV and online retailer QVC hosts a two-day pop-up store in New York City to increase awareness for its brand in person and on TikTok.

How can PR specialists harness the cultural phenomenon of K-Pop oshikatsu in their own work?

In 2025, AdMonsters transformed our Publisher Forum into the Sell Side Summit. But we still covered the highs and lows of the digital publishing business. Here’s a recap of the lessons we learned.

To broadcast the debut of its “most ambitious” audiobook production to date, “Harry Potter: The Full-Cast Audio Editions,” Audible wanted to match the scale and grandeur of the new seven-book series, co-produced with Pottermore Publishing, by providing fans around the world with a dose of experiential magic. So on Nov. 3, the brand rolled out […]

As we move into 2026, the PR industry shouldn’t rush to follow new tools and trends. Instead, they need to apply proven strategies and ethically use resources to build better, authentic relationships with their audiences.

  LA-based creative agency Saylor is seeing a major shift in how marketers are approaching the 2025 holiday season, particularly around spend allocation, creative trends, and the role AI is playing. Sean Reed, Head of Accounts, explains. What’s driving this year’s holiday ad spend?   Now more than ever, brands are investing in social and […]

The Economist is charting its own course in the age of AI, says Nada Arnot, the 182-year-old publication’s EVP of marketing. It’s steering clear of licensing deals and lawsuits and partnering with Claude on its own terms.

A century ago, consumers were shuffling to big-top tents in droves to experience the grand display of surprise, t and spectacle that circuses had to offer. Today, the “greatest show on Earth” just might be the IP that a brand translates from the screen to the stage for an audience that is already privy to the plot.

Gen Z helped put wellness on the map, both as a lifestyle space and a business imperative. In events, wellness has been steadily evolving from a conversation, to an activity, to a full-on sponsorable engagement for brands—this year, among non-endemic companies, especially. Earlier this year, retail and e-commerce professionals were treated to recharge experiences at […]