Search Results for: content marketing

These best practices outline how organizations can improve visibility inside AI search tools and integrate GEO into their broader measurement and strategy.

Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a creator network launch from Lowe’s to a McKinsey growth study examining the CMO-CEO disconnect.

AI search platforms are introducing ads. But if the ads don’t add value and maintain authenticity, platforms risk losing consumer trust.

Woof Gang CEO Ricardo Azevedo shares how passionate store owners plus the web traffic of a national brand helps keep the pet groomer and retail store growing. 

Businesses that have long relied on SEO to reap leads and sales are now hustling to optimize their websites for answer engines. But AEO is not radically different from SEO, says Nikhil Lai, Principal Analyst, Performance Marketing at Forrester. In its report “Zero-Click Goes Shopping,” Forrester recommends how businesses should approach some of those key differences regarding bot access and content.

As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta’s decision to step away from MRC brand safety audits – means for the future of media quality.

This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never quite happened.

A CYNOPSIS MESSAGE FROM PREMION   Tuesday December 23, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. We hope everyone is having a wonderful holiday season. It’s a great time of year for fans with a seemingly endless amount of football and basketball to digest—not to mention hockey, soccer and […]

The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.

H&R Block’s marketing strategy focuses on Gen Z and relatability, both during tax season and beyond.