Search Results for: content marketing
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Acquisition
Want a Ride in a 1936 Riley Kestrel? Budweiser says YES!
To introduce its 1933 Repeal Reserve, Bud and Lyft are planning a day of free rides in
vintage cars in New York City to celebrate the repeal of prohibition. -
Profiles & Campaigns
AI Helps JP Morgan Chase Boost Customer Engagement
AI Helps JP Morgan Chase Boost Customer Engagement
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Agencies
Contact Center Turns Into Revenue Center for SAS
Tracking engagement with prospects has helped SAS turn its customer contact center into a revenue center
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Agencies
Maximizing Social Media for B2B Lead Gen
Here are the three social media platforms you should focus on to improve B2B lead generation.
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Agencies
Explainer Videos Boost Tylenol Sales at Walgreens
A strong mobile campaign targeting trigger moments was enhanced
with explainer videos that really did the trick. -
Agencies
How to Crush Your Digital Content Experiences
To create the best digital content experiences possible for your brand
consumers, you’ve got to deal with these four trends. -
Email
Be Human: 10 Email Marketing Tips
Are your email messages really connecting? At the MarketingProfs B2B Forum,
Michael Barber shared tips for engaging readers. -
Agencies
When Revenue Flatlined, St. Jude Turned it Around with Research
A new look at insights and a strong determination to help children live set St. Jude’s on a trajectory to increased donations.
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Agencies
Social Media Most Used Channel to Activate Sponsorships: Report
The relatively low cost and high engagement rates make social media attractive channels to amplify and activate sponsorships.
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Agencies
Kate Spade Taps AR to Get Customers into New Paris Store
At a time when retailers are closing stores and laying off employees, brands like
Kate Spade New York look to tech to create one-of-a-kind experiences.