Search Results for: content marketing

How IBM and Facebook pivoted major global events to all-virtual summits utilizing disparate approaches.

A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.

Digital platforms showcased their ad products at IAB’s virtual NewFront week.

How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.

Cathy Applefeld Olson Brands are facing three key challenges in the current environment: Adapting experiences and messaging, finding where audiences have shifted their attention and delivering value to those audiences in these new locations via advertising. This according to Dan Robbins, Roku VP of ad marketing and partner solutions. Robbins details Roku’s new OneView ad […]

Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.

With Univision’s Upfront presentation set for Tuesday, June 16, Steve Mandala, President of Advertising Sales and Marketing for Univision Communications, shares insights on how Univision has weathered the 2020 storm, and its sunny expectations moving forward. What impact has the pandemic had on Univision’s Upfront season?  We understand that there has been trepidation, especially early […]

How the security software company created a live event with energy–despite the remote viewership.

B2B companies will need to continue adapting to the new economic reality. Here are three key trends that are emerging.

A conversation with e.l.f. Cosmetics’ CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.