Search Results for: content marketing
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Acquisition
Freelance Creative Talent Pool Grows Stronger: Survey
As the need for content and digital creative has ramped up over the last few years, the need for top freelance creative talent has as well.
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Profiles & Campaigns
Anime-Inspired Campaign Makes Oregon Seem Magical
A new animated tourism commercial takes viewers on a fanciful Technicolor journey around the state of Oregon featuring romantic hot air balloon rides, magical gardens and a giant friendly rabbit.
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Acquisition
A New Cheetos App Gets Cheesy at SXSW
Rachel Ferdinando, VP marketing, Cheetos, gives us the skinny on
how the AI-enabled app, Cheetos Vision, came to be.Tagged in: -
Acquisition
Five Misconceptions About Influencer Marketing
Questions around influencer marketing, including influencer selection, FTC guidelines and
measurement, have fueled several misconceptions. Here we address those misconceptions.Tagged in: -
Acquisition
How to Integrate Experiential into a Larger Business Strategy
By learning how to measure events marketers can justify their expenses to the C-suite.
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Data & Analytics
Three Essentials for Better Data in the Age of AI
If you’re not keeping your data clean and structured, you may be swept away by the huge wave of AI set to revolutionize marketing as we know it.
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Profiles & Campaigns
PRO Awards Confidential: Why Aramark Won B2B Gold (And You Could Too!)
As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.
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Acquisition
Top 5 Digital Trends Impacting Your Business
Digital is reimagining and reinventing every aspect of how businesses operate.
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Acquisition
10 Ways Machine Learning is Revolutionizing Marketing
The stats make the case: 84% of marketing organizations are implementing or
expanding AI and machine learning this year. Here’s what you need to know. -
Data Driven ROI
Dispelling the Fake News Around ABM
While ABM is certainly on the rise, there are still a few misconceptions about
what it is and what it isn’t. Here’s five myths to be put to rest.Tagged in: