Search Results for: content marketing

Your guide to understanding automation in document and content creation

In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.

The COVID-19 pandemic has upended the marketing industry as we know it. In the face of what feels like crisis after crisis in recent months, marketing professionals have been tasked with adjusting to a new normal characterized by all-virtual interaction, economic uncertainty and the hyper scrutiny of brand values.

Most marketing content falls short when it comes to generating actionable insights for the sales team. In this piece, Nick Mason, Founder and CEO of content software company Turtl, shares his personal insights on an all-new research study, showing us how to leverage next-gen content and data strategies to bridge the divide between marketing and sales teams.

What are the biggest B2B challenges–and opportunities–in the coming year?

Check out these three useful marketing tools for B2B companies.

The fitness brand tapped community engagement, new wellness services and in-app personalization to inform a successful pivot.

Before establishing a presence on a new social media platform, brands should consider the organization’s business goals, bandwidth and audience.

A look at Cisco’s pandemic pivot: converting its five-day, 1,000-session conference into a virtual gathering.

We spoke with Twitch CMO Doug Scott about his strategy for maintaining Twitch’s growth, brand building and fostering community.