Search Results for: content marketing

Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.

Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all
those dollars going to influencer marketing, brand safety is a top priority.

Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.

SEO is critical for marketers looking to maximize ROI, but figuring out the technical aspects of how to improve your search ranking can be tricky.

Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages.

So how can brands develop engaging, viral-worthy micro-moments? While creativity should never be underestimated, here are a few considerations that can add some extra magic.

Marketers to realize that humans need data as much as data needs humans. Here’s why.

A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.

From burgers to snowmageddon, events and experiential marketing help Boston Magazine create engagement for partners with readers.

Drew Price of Grammarly offers tips for creating an engaging flagship email marketing product for your brand.