Search Results for: content marketing
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Facts & Figures
Brands Aren’t Meeting Customer Experience Expectations: Survey
Nearly half of consumers say brands aren’t meeting
expectations when it comes to customer experience.Tagged in: -
Acquisition
Using Thought Leadership to Get Your Business Voice Heard Online
Writers can take thought leadership from bland to
captivating with these six simple steps.Tagged in: -
Acquisition
Schick, Planter’s, Green Giant & Others Take Movember to Consumers
Check out how these brands are using their marketing know-how
to ride the Movember movement.Tagged in: -
Digital
Targeted Content Helps CentralSquare Reach Public Sector
An ABM approach fueled by targeted content is helping Central Square
reach customers and new prospects. -
Acquisition
How to Spike the Holiday Marketing Plan with Data
A new holiday trends report helps marketers
understand the frazzled holiday shopper. -
Email
Spotify’s Preference Center is an Inspiration for Email Marketers
A preference center can be a great opportunity for marketers to collect additional
data about customers and finely personalize email content.Tagged in: -
Data & Analytics
Big Data is Great, but Don’t Overlook the Power of Small Data
Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.
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Acquisition
5 Content Marketing Tips from Cartoon Hangover
Don’t miss Dan Toth’s exclusive and insightful presentation Nov. 8 during Chief Marketer’s
free “Content-First Marketing” virtual event 11:00 AM-2:30 PM.Tagged in: -
Acquisition
Nat Geo Goes After Gen Z with Clever Strategies and Channels
National Geographic is going after a younger generation armed with
clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV. -
Profiles & Campaigns
Building Engines Leverages Original Research for Thought Leadership
An industry benchmark study is the core of a B2B thought
leadership strategy for Building Engines.Tagged in: