Search Results for: content marketing

AdMonsters announces the theme for Sell Side Summit Austin 2025: The Connected Future: Your Roadmap Back to Publisher Growth & Profitability. Join the sell-side community Nov. 2–4 to explore interoperability, revenue models, and sustainable strategies for publishers.

On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad platform creative setup.

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services. “There’s a recognition that the […]

As head of strategic events at Wiz, Jasmin Ozeri leads the company’s innovative approach to trade shows and experiential marketing. With previous event manager roles at Microsoft and AppsFlyer, she specializes in designing interactive, themed experiences that captivate audiences and drive meaningful engagement. Since joining Wiz, Ozeri has transformed the company’s trade show presence, turning […]

This week’s hot takes on hot topics in experiential marketing cover Red Nail Bars, pop-up newsstands and V.I.PEE stalls.

From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry of ad tech deals this month. And they have one thing in common: AI.

The brand’s new “Made Possible” campaign is “a celebration of hard work and the people who build the world around us,” says Norma Delaney, VP of Global Brand Marketing at Carhartt.

For 39 years, evian has partnered with the US Open as the tennis tournament’s official water, and this year, beyond hydrating athletes and fans around USTA Billie Jean King National Tennis Center grounds, the brand added a new culinary component to its annual campaign. Collaborating with tennis star and evian Global Brand Ambassador Frances Tiafoe […]

In this week’s PR Roundup new data shows us which brands won the U.S. Open, we learn how CEOs should communicate price increases, and new a Sprout Social study reveals that consumers prefer human-generated content rather than AI.

For Oswald Méndez, every day as CMO of Canela Media looks different, and that’s precisely what he loves about the job.