Search Results for: content marketing

Fine jewelry retailer Helzberg increased online sales by 25% and accelerated product launches after implementing a new data asset management system.

Research shows that on-site engagement is the second most important metric being tracked and measured among both b-to-b and b-to-c event marketers.

YouTube doesn’t have an official MCP server, so third parties have had to take matters into their own hands. On Wednesday, video advertising platform Pixability joined the conversation with the launch of a Model Context Protocol-enabled agent built specifically for YouTube ads that allows clients to integrate Pixability’s proprietary YouTube intelligence and data into their […]

The most successful attendees don’t treat Cannes as a series of meetings, panels and parties. They approach it with a clear strategy and a disciplined plan.

In the wise words of Spider-Man, with great power comes great responsibility. Nowhere is this more true, perhaps, than in the tech industry. In just a couple of years, consumers have become “AI native,” said Anda Gansca, CEO and co-founder of customer journey intelligence platform Knotch. This means that consumers have higher standards for the […]

You’ve been in that meeting. You raise a concern about material handling rates that have climbed for the third year in a row. You ask why electrical outlet costs just jumped nearly 20% with no explanation. You point out that the exhibitor manual doesn’t define what “special handling” actually means, but somehow you were charged for it anyway.

Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez International, discusses how her brands use experiential as a channel to support the overall marketing mix, event measurement, marketing a brand globally and more.

Whether emotional, physical, or a combination of the two, event marketers are in the business of making people feel. So it was only a matter of time before the industry transformed ASMR from a YouTube phenomenon into a real-life engagement tactic. And as consumers increasingly seek more visceral experiences, that tingling sensation is helping to […]

Fox spent decades knocking on cable’s door asking for carriage; now it’s about to own the doorbell.

Chief Marketer spoke with Lara Kerbaj, Chief Marketing & Growth Officer at Blueair, about what the sports partnerships say about the brand’s evolution and the audiences it’s wooing.