Search Results for: content marketing

Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.

How marketers can use COVID-19 mentions on social media for social listening.

Strategies in event marketing from B2B leaders in the forefront of the industry.

How AI technology company GumGum has created new ways to engage customers and prospects.

According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.

How marketers respond during the coronavirus crisis can make a difference in determining how a brand is perceived in the long-term.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

Considerations for marketers pivoting to digital events as a result of Covid-19.

Content consumption and production trends for B2B marketers to consider.

We spoke with Bacardi global CMO John Burke about his three-part marketing restructure, the brand’s “Back to the Bar” consumer intelligence initiative and its nimble go-to-market strategy.