Search Results for: content marketing

This December, Sequent Partners will say farewell to the advertising and media industries.   After 21 years of devising innovative ways to improve the effectiveness of advertising investments, we’ve decided it’s time. Freedom and the open road beckon. We will be retiring from media consulting. And while we will continue to provide assistance to the industry […]

The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect – ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the […]

On Tuesday, MediaSense, a UK-based company that specializes in handling media account reviews, announced its acquisition of R3.

Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.

This week’s hot takes on hot topics in experiential marketing cover Glambulances, hologram chefs and SoCal vibes at Meta Lab.

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help make the most of it.

A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again.

Paramount Global and Nielsen are on the outs, but so far the programmer hasn’t felt any pain from the temporary breakup.

There’s been a lot of talk of potential consolidation across the media industry since election results rolled in earlier this week, but AMC Networks CEO Kristin Dolan likes her company’s position in the marketplace.

By integrating advanced tools, fostering inclusivity, and leading with integrity, brands, publishers, and platforms pave a path toward a safer, more impactful future. Read on for a roundup of the day’s most impactful sessions, highlighting strategies that can help you balance safety and responsibility.