Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the "Jedi Challenges" augmented reality game.

When activating at festivals there’s a fine line between cutting through the clutter and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 13, 2017 Lenovo CMO Roman Outlines Marketing Challenges Learn how tech marketer Lenovo is humanizing its brand with personalization and co-ventures like the "Jedi Challenges" augmented reality game. More… SPONSORED BY: eWEEK, Business Profl’s Who Have True Purchasing Power Contact: Adam Rein –…

Snapchat and gamification turn stagnant bottles of Pepsi and packages of Frito-Lay snacks into an entertaining sweepstakes.

eSports is a still nascent industry filled with commercial opportunity. The growth is staggering and brands want in.

The most important stage in the B2B marketing funnel is evaluation—and this is where virtual reality can help your brand stand out.

The AR market is projected to reach $117.4 billion by 2022 and Forbes tapped its Agency Council for a lineup of creative ways to use it.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 16, 2017 2017 PRO Awards Winners Announced at Mastering Brand Activation Take a tour through all of the 2017 PRO Awards winning campaigns through cases studies detailing the strategies, execution and sizzling results! More…   SPONSORED BY: Marketing that Really Leads to…

A new series of VR films—BettVR With Age—is aimed at engaging seniors. How can VR help your brand reach a new audience?

Where are you putting your B2B budget, time and energy for the rest of the year? You might want to consider checking in with a doctor or two.