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Discover how Mrs. T’s Pierogies tapped into humor, parenting insights and multiplatform content to connect with millennial parents.

PR Roundup examines the current company instability at Nestlé—which dropped another CEO, a new Pew study on news sources and demographics, and football is back!

After noticing an uptick in traffic from generative AI, supplements brand Qualia Life is investing in an AI friendly marketing strategy.

Taylor Swift’s engagement to Travis Kelce is more than the latest celebrity headline. Swift and Kelce are major brand names in their respective industries, and their romance provides marketing and communications professionals with a premium case study in cross-industry branding.

In this clip, Mary Beth Levin, Manager, Social Strategy and Analytics at the United States Postal Service explains how to identify bots on social media and through influencer partnerships, as well as how to protect your brand when the bots turn against you.

It used to be enough for brands to just track what their human customers were saying about them. Now they need to know what LLMs are saying about them, too. At the same time, the rise of AI has sped up every factor of digital marketing. Campaigns can be designed and launched in a matter of […]

Chasing trends without a deeper strategy still carries real risk, and trending is not the same as winning.

On Wednesday, Bluefish, an AI marketing platform that helps advertisers understand and refine how they’re showing up in AI queries, announced $20 million in series A funding. The round, which brings Bluefish’s total funding to $24 million, was led by NEA and Salesforce Ventures. It’s worth pointing out that the word “bluefish” is also the […]

In this session, Williams talks about the successes and lessons of the #WearSunscreen campaign and developing trust with your audience in a media environment riddled with mis- and disinformation.

At a recent PRNEWS event, Aneesh Lal, founder of The Wishly Group, an independent agency specializing in the B2B Creator economy, spoke about the LinkedIn algorithm and how content type choices can be impacted on almost a weekly basis. The session, dubbed “Creator-led Content: How Leaders Can Benefit,” was part of the PRNEWS Pro workshop […]