Search Results for: SEO

BigScoots integrates Cloudflare’s advanced controls directly into its platform for Mediavine publishers, providing actionable data and technical support that align with publishers’ monetization needs.

These best practices outline how organizations can improve visibility inside AI search tools and integrate GEO into their broader measurement and strategy.

Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a creator network launch from Lowe’s to a McKinsey growth study examining the CMO-CEO disconnect.

AI search platforms are introducing ads. But if the ads don’t add value and maintain authenticity, platforms risk losing consumer trust.

Woof Gang CEO Ricardo Azevedo shares how passionate store owners plus the web traffic of a national brand helps keep the pet groomer and retail store growing. 

Businesses that have long relied on SEO to reap leads and sales are now hustling to optimize their websites for answer engines. But AEO is not radically different from SEO, says Nikhil Lai, Principal Analyst, Performance Marketing at Forrester. In its report “Zero-Click Goes Shopping,” Forrester recommends how businesses should approach some of those key differences regarding bot access and content.

As 2026 approaches, it pays to take stock of everything that occurred in 2025 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year for many PR tenets including digital, crisis, media relations and more.

When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a report from comms agency 3Thinkrs based on a survey of 400 B2B tech CMOs in the U.S. and U.K.

Tree Hut’s ice skating holiday pop-up is one of the most buzzed-about events it’s hosted, generating 235,000 social media engagements. Read how pop-ups support the brand’s overall strategy.

What topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2025. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with Substack or LinkedIn.