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We spoke with L’Oréal’s Chief Creative Officer Adam Kornblum about CeraVe’s viral skincare campaign featuring NBA superstar Kevin Durant — and his legs.

This week’s PR Roundup shows how quickly trust can unravel. Ring’s Super Bowl ad received backlash for its AI-powered “Search Party” feature, which aimed to charm viewers with a lost-puppy story, but many found it “creepy,” igniting privacy concerns.

Virality is fleeting. Sustained relevance is an economic driver that promotes long-term success. Alix Earle’s Netflix deal is a case study in true brand power.

The 2016 trend on social media reveals how people are searching for connection right now — and how nostalgia can resonate when brands tap into it.

City Furniture increases the information on its product detail pages by 50%, resulting in an increase in conversion rate from the shopping cart and a bump in organic traffic.

Coterie CEO Jess Jacobs shares how the company keeps customers subscribed and how retail stores help the diaper brand gain even more subscribers. 

From Ye’s crisis apologies and credibility questions to Oscar Mayer’s bun-believable brand theatrics and Muck Rack’s AI reality checks, this week’s PR Roundup highlights how communicators are navigating seriousness, spectacle and strategy all at once.

Lowe’s adds thousands of products to its site offering more home categories and broadening its price points. The new channel increases the retailer’s AOV and relevancy.

From Dr Pepper’s savvy elevation of a creator’s viral jingle to new data revealing what’s holding PR teams back, we examine how brands and agencies are adapting to shifting media dynamics, AI realities and a changing early-career pipeline.

At NRF ’26, Thirdlove Chief Marketing Officer Amy Carr discusses how the bra brand is restructuring its organization to prepare for generative AI agents. Plus, the brand bets on physical retail while websites become transaction centers.