Search Results for: Marketers on Fire

CMOs from Qualcomm, Boardroom, Cheribundi and the Drone Racing League chat about marketing solutions to their brands’ greatest challenges.

We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company’s Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.

  Thursday June 30, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Sony Electronics is launching its new gaming gear brand with a trio of high-profile deals that will include monitors and headsets, among other products. With the launch, the company’s new INZONE brand tied up partnerships with the Evolution […]

An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.

Monday June 13, 2022 Saturday will see BIG3 tip off season five with a trio of games running at Credit Union 1 Arena in Chicago. Content will be carried by CBS and Paramount+ with the league sporting new and extended partnerships, events and offerings (such as NFTs) this year. Running 12 weeks, the regular season […]

We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.

A conversation with Sperry’s CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.

We spoke with Drone Racing League’s CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.

Friday May 20, 2022 DAZN and Golden Boy sealed a multi-year, multi-fight partnership designed to “deliver championship boxing and unearth the next generation of boxing talent.” The venture expands on the relationship first inked in 2018 with a five-year deal. The partnership will include championship fight nights alongside a new prospect development series titled Golden […]

  Thursday May 19, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. 100 Thieves revealed its newest endeavor, developing its own video game, known at the moment as Project X. Company CEO Matthew ‘Nadeshot’ Haag and 100T President & COO John Robinson announced the new vertical, citing a list of […]