Rymax Marketing Services has teamed up with Skullcandy, an audio products manufacturer, to produce specialty items for the incentive industry targeting 18- to 35-year olds.
The effort marks the first time Skullcandy products are being made available for the incentive industry.
Under the partnership, Rymax will represent Skullcandy on a national level and make its products available to companies for corporate gifts, incentives, employee recognition and loyalty programs. The addition helps Rymax offer “cutting edge” products for incentive program participants, the company said.
“Skullcandy is a perfect niche market that appeals to the Gen X and Gen Y kids out there,” said Dana Slockbower, director of marketing for Rymax Marketing Services. “Anyone who participates in an incentive program, an aunt, an uncle, a mom or dad, can buy gifts for themselves for their kids.”
And there’s a demand. Electronics account for about 70% of incentive redemptions, Slockbower said.
Skullcandy’s product line includes headphones, earplugs, hands free devices, audio backpacks and MP3 players. The brand is best known for its edge logs and unique names for its equipment, including Full Metal Jacket headphones and Smokin’ Buds earbuds. Items range from $7 up to $200.
Terms of the partnership were not disclosed.