Q&As

The world of gaming influencers is still a relatively untapped resource, especially for
non-endemic brands looking to make deeper connections with their customers.

From local Texas propane councils to major brands like Groupon, Father’s Day
is a big time of year for brand activations.

One year into a new SEO strategy, TripAdvisor’s SmarterTravel is
seeing traffic increases of up to 70 percent for some brands.

Rockwell Automation is launching the You Make It Challenge, a STEM competition
designed to engage the next generation of makers and innovators.

Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria
Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B.

UNO CMO Sam Mancuso shares the way he and his team drove big results by
strengthening its value platform with fun promotions and partnerships.

A major co-branded campaign is underway for this new product launch,
Sweet Lightning, a throwback to southern times.

Millennial B2B buyers are more influenced by sustainability and after-sales
support rather than price and quality, according to a new report.

Just 10 percent of CMOs feel confident they will be able to reach their customer engagement
and revenue goals as audiences seek more localized, personalized experiences.

he benefits of using video far outweigh the risks when it comes to targeting an
audience that increasingly consumes video content online.