Q&As

CMO Jochen Koedijk is on a mission to create ownership and to constantly evolve and innovate.
He talks about the transformation and how his team is getting the word to consumers.

Heather Balsley, svp of global marketing, mainstream brands, at
IHG Hotels & Resorts takes us through the strategy and execution.

ABM is helping TimeTrade connect with B2B decision makers,
and improve conversion of top tier accounts by 20 percent.

Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects
who don’t want to answer the phone and building the perfect marketing team.

Less than 30 percent of plastic bottles get recycled in the U.S.
Poland Spring is trying to help with a new social campaign.

A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences
to make up for one bad one. Here’s four brands getting it right.

Here are three practical tips for how B2B marketers can drive
leads, conversion rates, and bottom-line growth.

Take these three steps when bringing your brand into the physical realm, and you’ll
have a better shot at capturing and holding your audience’s attention.

In support of a new esports sponsorship deal, Pringles has released 115
million cans across Europe with codes to win an exclusive Legacy skin.

A digital-first focus using AI to pinpoint prospects that are in-market
is helping transform KPMG’s B2B marketing strategy.