Q&As
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Acquisition
Chief Outsiders’ Survey of CMOs Reveals 2020 Digital Marketing Trends
Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.
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Digital
A Primer: Developments in U.S. Influencer Marketing Regulations
A review of U.S influencer marketing enforcement and guidance.
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Acquisition
What Google Chrome’s Privacy Sandbox Means for Digital Marketing
The purpose, benefits and future of Google’s privacy sandbox–and what it means for marketers.
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Acquisition
SEO Keyword Research Tools for Digital Marketers
Keyword research tips for marketers to achieve higher search rankings for digital content.
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Data & Analytics
Five Ways to Engage Ecommerce Customers
How ecommerce businesses can enhance customer engagement and increase sales.
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Acquisition
Our Top Five B2B Marketing Stories of 2020
These B2B marketing stories were the most read so far this year.
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Acquisition
Pinterest Uses Performance-Based Marketing Tools to Attract SMB and DTC Brands
How Pinterest is offering tools for performance-based marketers from small- and medium-sized businesses.
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Acquisition
Study: Insights on Fan Engagement for Marketers Creating Consumer Experiences
Fan engagement tactics for marketers, according to Thinkwell’s annual Guest Experience Trend Report.
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Acquisition
Mars Wrigley Marketing VP Talks Valentine’s Day and Connecting With Consumers
Mars Wrigley’s vp of marketing discusses the importance of seasonal marketing and year-round social engagement.
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Demand Gen
Global Brand, Local Market: 5 Ways to Put ‘Glocalization’ to Work
Five ways global brands can succeed in diverse local markets.
