What Google Chrome’s Privacy Sandbox Means for Digital Marketing

Posted on by Chief Marketer Staff

Google Chrome announced plans in January to phase out support for third-party cookies within two years in an effort to protect consumer privacy. But because eliminating third-party tracking will alter the way digital ads are tracked, targeted and measured, new standards must develop to replace the techniques currently used by digital marketers.

Google’s solution is to allow for feedback from the industry through a Privacy Sandbox initiative, a proposed set of standards that will preserve consumer privacy while still allowing targeting and measurement of campaigns. There’s a lot riding on this sandbox and the new tracking techniques it’s designed to produce. So, in attempt to shed light on what a world without cookies will look like—and just how much Google’s Privacy Sandbox will alter the digital advertising ecosystem—AdMonsters spoke with Michael Zacharski, CEO Engine Technology & EMX Digital about the purpose, benefits and future of the privacy sandbox.

What we learned: A privacy sandbox is essentially a sanitation filter that controls what information can flow back to advertisers. It gives consumers greater visibility and choice over data sharing. However, it’s not being designed in a way to hurt digital advertising—it’s just going to force the ad tech industry to evolve and provide new ways of tracking consumer online behavior that are more transparent. Read the full Q&A in AdMonsters here.

Other articles you might enjoy:


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.


CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.