Q&As

Fritos and Garth Brooks offer exclusive deal through on-pack code.

Avon is refreshing its image with a new campaign, #BeautyBoss, to attract entrepreneurial Millennials.

Marketers from GE, Adobe and CMA talked with CMO.com about Snapchat strategies and what they’ve learned along the way.

Ronald McDonald is in hiding after frightening looking clowns began terrorizing kids across the country.

Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.

A go-to-market strategy has helped the marketing team at global recruitment outsourcing firm Cielo take a more significant role in generating revenue for the organization.

Many businesses are unknowingly looking at marketing video through legacy lenses—and conflating metrics, KPIs and ROI as a result.

Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots.

Charlie the Tuna, StarKist’s official spokes-fish, is joining the political fray as the alTUNAtive 2016 Presidential Candidate in an entertaining promo.

Here are some ideas to put into practice to make a better business case for video.