Q&As

The future of brand marketing will use data on brand metrics to optimize campaigns towards overall marketing goals, rather than clicks or views.

There are four key elements to consider when developing your content promotion plan.

Toyota’s Driving Barista was developed to prevent even more people from being killed in cell-phone related car accidents in Japan’s Aichi Prefecture.

Top marketers shared the strategies needed in marketing to Gen Z, comprising 23 million Americans

Press the marketing food to women reset button and take note of these three ways women are reshaping the food landscape.

To get the most out of in-store P-O-P displays, consider these three design and deployment questions.

Here are three examples—Vera Bradley, Wrangler, Cosmopolitan UK—using the empowerment message—the latest stereotype women hate.

McDonald’s CMO Deborah Wahl was onstage at Advertising Week this week with DDB CEO Wendy Clark who led the 16-week pitch—and won—McD’s business.

Marisa Thalberg talks about why the Renaissance Festival theme of the new “Feast for $1 All Day” campaign will resonant with Millennials and more.

To celebrate the life of Herschell Gordon Lewis, here’s a small collection of his contributions to Chief Marketer and Multichannel Merchant.