Q&As

Mike’s Hard Lemonade is launching HARDER Tennessee Barrel Lemonade with pop-up shops and help from acclaimed tattoo artist Lalo Yunda.

There are 10 important qualities that must be in place before your content can go viral.

When customer data is incomplete or in silos, there may be still be efforts to connect with customers in multiple places, but they will be less effective. Recognition is the thread that reports these interactions are with the same person but using different touch points.

NASCAR CMO Jill Gregory on why the racecar drivers are the unifying force and the brand’s major shift to lead marketing with digital and social content.

Falling into traditional, lead-focused marketing and sales tactics is easy when spinning up an ABM strategy, but it’s important to remember ABM is the antithesis of classic lead-generation programs. How do you fight the temptation to revert to the norm? You focus on value on a more intimate scale.

Ken Danieli, the principal of Danieli Consulting, opines on how differently Trump’s and Clinton’s marketing strategies have shaped the polls.

A new study from Yahoo, 3rd-Generation U.S. Hispanics: Perception vs. Reality, can help marketers better understand how to communicate with and message this group.

Too often in marketing, chaos and friction is the order of the day. Why? Success is impeded by too many channels to manage, a lack of resources and increased pressure to prove ROI.

Laura Mintz is a marketer but is often introduced as a publicist and she really does not like that. To that end, she has written this article explaining the difference.

It is clear that Millennials do not like advertising and now a new survey has found that many in this group use ad blockers on at least one device.