Snapchat is big business for marketers who tap the platform—now with 100 million daily users. Brands that were quick to jump on board have a strategy in place like General Electric, the Country Music Association and Adobe.
Marketers from those three companies talked with CMO.com about those Snapchat strategies and what they’ve learned along the way.
For example, General Electric’s head of social media marketing says the company uses Snapchat to “let the outside world in” to share behind-the scenes of new technologies and other content exclusive to the platform. It takes advantage of all the bells and whistles that Snapchat has to offer like emojis and doodles. Read the article …
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