Q&As

With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.

Brands like Always are seeing that storytelling is the best way to engage consumers. Here’s why.

“Credentialed” health and wellness influencers are effective in seeding brands along the health & wellness shopper journey.

Grab a cup of coffee—a spiked eggnog might be more appropriate for this lineup of marketing bloopers—sit back and be reminded of what NOT to do in 2017.

If you’re planning to increase digital ad spending in 2017, you’ll be under pressure to prove its effectiveness and impact. Here’s 3 tips to help.

Here are some tips for working well with freelancers to get marketing content that will engage your readers.

Delivering a simple, smooth and safe application process for consumers can be challenging. It’s important to able to do so without incurring additional risk or compromising security.

CMO.com talks with CMO Kathy Mayor about Carnival’s target, digital marketing successes, partnerships, marketing priorities and lots of other stuff.

Alcohol brands are often on the cutting edge of technology to interact socially. Music is also often in play and the Bacardi Instant DJ Experience is no exception.

This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets.