Q&As
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Agencies
Forbes 2017 “30 Under 30” is Out
For the sixth year in a row, Forbes has revealed its 30 Under 30 2017, a hot-shot collection of young marketing and advertising innovators.
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Agencies
5 Tips to Effectively Communicate a Genuine Message on Video
Rescue Chocolate used easy video-building tools and pre-existing content to bring a piece of video together in its own way.
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Agencies
5 Mobile Tactics To Increase Sales Productivity
Top sales performers are almost five times more likely to be adept at mobile, according to Salesforce. Here’s 5 tips to boost your sales productivity.
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Agencies
3 Ways to Reap the Benefits of Marketing Automation in 2017
By unifying previously siloed parts of the campaign lifecycle and distribution channels, marketers can unlock enormous efficiencies and greater insight.
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Agencies
Are you Fruity or Floral? Sephora Wants to Know
Been spritzed at Macy’s lately with the latest fragrance? It’s a nice sampling tool, but Sephora has taken it to a whole new level.
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Agencies
Amazon Go: A Bold, Inevitable Retail Revolution
Amazon Go is a game-changer for retail overall. Here’s why this model, which skips store checkout lines via a smartphone app, will work.
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Agencies
Taco Bell Looks to Social Fans for Video Content Inspiration
Taco Bell has launched a video series, Taco Tales, to reach consumers far beyond its drive-thru windows and snappy in-restaurant seating.
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Agencies
6 Ways to Remain Competitive with Millennial Marketers
Marketers who have been around for awhile—you know who you are—need to dissect and adopt strategies that are working for the new breed of Millennial Marketers who view the industry—and their work—through a digitally native lens.
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Agencies
The Most Intriguing 2016 Marketing Campaigns
These 2016 marketing campaigns were experimental, partnered with causes, deployed live video and were all framed by clear consumer insights and smart data.
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Agencies
Oversimplifying the Paradox of Choice
If we look at the most recent research in psychology, the paradox of choice isn’t an absolute. Research has actually shown that the context of an assortment plays a larger role than the total number of options