Q&As

As the marketing landscape continues to evolve, keeping up with the 2017 marketing trends is an important way to stay current with best practices and technologies.

Because when we’re all —clients and agencies alike—more easily stimulated than satisfied, being present … is the greatest gift.

Coca-Cola wants consumers to get the idea that a bottle of Coke goes with all kinds of epicurean and home-made dishes like Coke and paella.

Edible six-pack rings and miss-matched taxis to support the importance of organ donors are just two of the innovative marketing campaigns you’ll find here.

Why is Marvel winning the superhero movie battle? It’s safe to say DC’s problem isn’t its lack of creativity—rather, it suffers from a lack of good branding.

Millennials are increasingly using popular messaging applications such as WeChat, WhatsApp or Facebook Messenger to communicate, pay and exchange information not only with their peers but also with companies, according to research from Yahoo’s Flurry Insights.

The digital landscape is upending mastheads. Here are five new agency positions that have come on board over the last few years.

To see where you stack up and identify your aspirational next-steps, compare your company to the best practices of industry leaders in these four critical data and technology readiness areas.

Agency respondents to a new survey on data delivery methods say they’re still using PowerPoint, despite many clients favoring a shift towards dashboards.

By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.