Q&As

Goldfish crackers let loose hundreds, if not thousands, of its cheesy fish-shaped snacks for kids to cast as rising stars in stop-motion animation films.

ROI matters. After all, today’s marketing professionals are tasked as much with executing successful creative campaigns as they are with managing costs. Balancing on the budgetary tight rope is tough. Marketers need to know how to make every dollar stretch.

TapInfluence asked its influencer network what the most important factors were when developing a relationship with a brand. Their responses were surprising.

Consumer financial services companies are taking advantage of the latest innovations in marketing technology to serve their most elusive market, millennials, providing them with relevant, useful content when and where they want it—without overloading them with useless information.

Seven members of Forbes Agency Council each offer one suggestion for where they think clients should put their marketing dollars this year.

President-elect Donald J. Trump has put social media in the spotlight. Take note of these seven lessons to improve your social media marketing.

These seemingly harmless phrases can hurt your credibility or judgment and ultimately your client relationships.

A kiosk in a KFC uses facial recognition technology to scan customers’ faces and suggest menu items.

This infographic lays out findings of the CMO Council’s research and delves into the evolution of the strategic CMO.

Getting your content picked up by industry publications is only the first step. Assuming you have a deeper knowledge of SEO and content marketing, here’s how to pitch your content for more exposure.