Q&As

Today, marketers are competing for less attention on an endless number of platforms—here’s 5 digital marketing trends to watch in 2017.

To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.

Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.

Learn how the small, but mighty, Jockey team drove its content marketing strategy from nothing to something.

Three ways brands can use digital communication to deepen customer relationships, build brand advocates and reach new audiences.

The Monopoly Token Madness Vote lets fans choose all eight tokens for the new Monopoly game that debuts in August.

Christie Fleming, SVP marketing, Chicken of the Sea, on why the brand chose Walmart as a strategic retail partner when it launched its salmon initiative.

Alcohol marketers are not following voluntary codes of conduct, prompting public health experts to call for a ban on alcohol advertising in the UK.

Check out the digital edition of Chief Marketer’s annual Super Book, featuring the PRO Awards, Top Shops and more!

Six ideas you can steal to up your experiential marketing game, especially as it pertains to staging events and attracting attendees.