Q&As

Chief Marketer recently chatted with IBM’s Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI). 

The Jägermeister sports marketing game is all the more poignant as the U.S. men’s team,
mainstays of the World Cup for more than a generation, were knocked out of this
year’s World Cup in Russia.

People want to brought into the conversation and engaged with, rather than just talked to. Here are five martech recommendations to make that happen.

Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they’ll remember.

Do your sales and marketing teams work well together? Here’s five tips for getting everyone on the same page to lift marketing ROI and conversion rates.

Dixie Brand Building Manager Priti Lokre shares the strategy and measurement
tactics behind the campaign, as well a look at past mobile marketing campaigns.

The cover of the May 25 issue of Entertainment Weekly features
an augmented reality video. A first for both brands.

Brands like Dixie and Ally Bank use augmented reality, but for
many brands challenges remain, a new study found.

The MTA has taken a stand on just how far it will go with the types of ads and
content it shares with its millions of daily riders.

What’s in a name? As the U.K.’s Waterstones learned, turns out a lot if you’re looking to create a memorable brand.