Q&As

When it comes to bolstering consumer relationships the
ultimate building block lies in brand affinity.

Want to create CX that really connect? Talk to your customers like friends, rather than overprotective parents.

An event marketing strategy capitalizing on in-person experiences and humor is helping Sophos engage B2B prospects and customers.

For the campaign theme, Maxwell House drew a parallel to people working on
holidays as its coffee has powered wake up calls for 125 years.

As prospective employees look to who they want to work for they also want valuable
internships—and employers are listening.

The Falcon W was unveiled during an episode of the show,
Fashion 5 Ways, Saturday on Snapchat’s Discover page.

Leaders need to focus on these five areas to engage, recruit and retain Gen Z employees.

Rapidly evolving consumer trends are making beverage industry marketers evaluate whether their strategies are in sync with what’s motivating consumers. All industries face the challenge of change, so consider these three questions as you assess your marketing strategy. 1. How’s your social life? It’s common sense for brands to have a social media strategy, but […]

For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.

How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?