Q&As

Lindsay Ulrey, director global experiential marketing and partnerships
at American Express, shares the brand’s AR journey.

So how can brands develop engaging, viral-worthy micro-moments? While creativity should never be underestimated, here are a few considerations that can add some extra magic.

Still struggling to recover from a 2015 food-safety crisis, Chipolte is turning the page
with a big campaign to win back customers.

Sharp Electronics is partnering with dealers around the country to help them market to local audiences with search, direct mail and other tactics.

The California Consumer Privacy Act is now the toughest data privacy law in the country. Here’s what it means to marketers around the U.S.

Marketers to realize that humans need data as much as data needs humans. Here’s why.

Learn how the UN Foundation revamped its email strategy in three months, and reengaged sleepy subscribers.

A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.

Since the start of the 2018 NFL season, Bud Light has promised Browns
fans that with a win, free beer would flow across the city.

From burgers to snowmageddon, events and experiential marketing help Boston Magazine create engagement for partners with readers.