Q&As

AI can help marketers increase the efficiency of their video strategy,
and help tailor content to customers’ individual interests.

Eric Reynolds oversees a huge portfolio of brands and marketing teams, making him a prolific juggler of
strategies, execution plans, challenges, failures and successes.

AI is continuously evolving, and with it, marketer’s ability to
construct highly insightful campaigns.

Voices are growing louder for the industry to take stronger roles and action to address difficult society and
sustainability issues like ocean plastic, clean water and the stubborn inequality between men and women.

Programmatic advertising has changed the game for small and medium websites.
What are the best practices to avoid fradulent practices?

Consumers are very concerned with the way brands behave in the
world. Is your health in order as an experience brand?

Greenpeace has launched a campaign to raise public awareness about the
enormous amounts of plastic waste in the oceans and seas.

Heineken USA’s Jessica Robinson discusses ways the company is utilizing experiences like the royal wedding to promote brands like Strongbow and Red Stripe.

Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.

Nebraska may not be on everyone’s bucket list and the state—as hurtful as
that may be—understands and crafted a humorous campaign that quickly went viral.