Q&As
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Profiles & Campaigns
VR Helps Ciena Bring Fiber Optics to Life
Interactive VR and AR applications are helping Ciena
educate prospects at live events and on sales calls. -
Acquisition
Army Asks its Own to Compete in ESports Events as Recruiting Tool
The Army ramped up recruiting efforts after this year, for the first time,
it failed to meet financial targets and grow its ranks to more than 500,000. -
Agencies
Forbes Releases 2019 “30 Under 30”
Forbes’ “30 Under 30” includes a list of the most innovative and
sharp up-and-coming marketers age 30 and under. -
Acquisition
Dollar Shave Club Expands Product Line with Vending Machines
As sales slow, Dollar Shave Club adds products and
experiences to reach new audiences. -
Agencies
Explainer Videos: The Best Way to Tempt Prospects
In order for an explainer video to do some of the heavy lifting when it comes to marketing, these nine simple but critically important elements are needed.
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MarTech
AI Powered Everything: The Second Marketing Revolution
AI is everywhere these days, including ads for Burger King.
Here’s why marketers need to pay attention. -
Video Marketing
Harnessing the Power of Video for Customer Service: 5 Tips
Video is great for creating social engagement,
but it can also be a powerful customer service tool. -
Mobile
5 Holiday Mobile Marketing Tips
Here’s five key tips to boost your mobile marketing revenues on Black Friday and throughout the entire holiday season.
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Facts & Figures
Brands Aren’t Meeting Customer Experience Expectations: Survey
Nearly half of consumers say brands aren’t meeting
expectations when it comes to customer experience. -
Profiles & Campaigns
Q&A: Nutrisystem Leverages the Power of Influencers
Nutrisystem CMO Keira Krausz discusses the marketing power
of influencers like Jessie James Decker to create social buzz.