Q&As

For example, if you have the the resources to specialize in some way, invest in areas
that can deliver results connected back to the company’s biggest strategic priorities.

Food & Wine launched F&W Pro this week, a new content hub
for professionals in the food and beverage industry.

A unified database across multiple channels is enabling Lenox to have a
single view customers and uncover insights for marketing opportunities.

Key insights and input from conversations with 100 marketing
leaders reveal serious commitments for change.

The next great frontier of growth for Amazon may lie in B2B,
according to Bank of America analyst Justin Post.

Jen Palmer leads the Pride and Allies Employee Network Group. She shares
strategy on marketing to the powerful LGBTQ community.

Finding the right accounts and measuring success are among the biggest hurdles when it comes to successfully implementing ABM.

Instagram Checkout is the latest digital shopping service in
the battle for eyeballs and dollars.

Marketing leaders from Forbes, Lemonade, Unilever and more
share ideas for how to get your brand noticed.

SXSW may have ended, but for Torchy’s Tacos
the halo of its marketing stunt lingers on.