Q&As

For any retailer still struggling with siloed systems and data,
achieving unified commerce can feel like a tall order.

Giraffe Manor found influencer marketing success by partnering with Gypsea Lust.
How can your brand choose the right influencer as their champion?

What’s in a name? A lot. Relation Insurance strengthened its brand connection
to a number of B2B verticals through a year-long renaming initiative.

Who says financial marketing can’t be fun? TD Bank’s Arianna Orpello shares
the localized strategy behind the “Unexpectedly Human” campaign.

If you’re looking for a multichannel lift, consider adding direct mail
to your marketing mix. Here’s 7 tips to get you started.

Chiitan is a troublemaker for the real mascot. He also caught the eye of John Oliver,
who posted a hilarious and weirdly poignant report on the saga.

Need a laugh? The campaign, “Love Like a Mother,” pokes fun at what the world
would look like if everyone loved like a mother, even if they’re not your mother.

Website traffic can sometimes be a false positive metric. It makes you feel good, but doesn’t really give any valuable insight.

With modern digital platforms, SMBs can use video to increase sales
and brand awareness. But how do you accomplish this without breaking the bank?

With a new focus on esports, Mountain Dew has not only ramped up spending,
but also product innovation for the gaming ecosystem.