- Core 1: Customer Acquisition
- Core 2: Customer Retention
- Core 3: Email Marketing
Clients Include: Bank of America Merrill Lynch, American Express, Cognizant, Crown Castle, Business Wire
- Website: http://www.sullivannyc.com
Sullivan – Both clients and prospects can take advantage of Sullivan’s proprietary Customer Journey Mapping workshop, to identify specific challenges and needs. For ADP, it crafted a SMB campaign targeting entrepreneurs, highlighting points of difference. Peter Petralia joined the team as managing director of digital strategy, and Tea Romano came on board as digital growth strategist. The agency’s NYC offices in the Meatpacking District have great views of the Hudson.