FCBX – Introduced Jack Daniel’s Sinatra Century small batch whisky to influencers combined with a nationwide experiential journey through Sinatra’s (the most renowned Jack Daniel’s drinker) career on his birthday. Partnered with two sister IPG PR agencies as PR plays a crucial and growing role in the evolution of experiential marketing. Opened its first office in South America.
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Generation Z Marketing FAME Don Jagoda Associates Arc Worldwide Aquarius Sports and Entertainment Wire Stone SLANT Marketing George P. Johnson Experience Marketing Bespoke Sports and Entertainment Switch