Performance Marketing Group – Performance added trade show and convention services, and was approached by GMC and Jack Morton to develop a display for their home and boat show program to promote GMC’s full vehicle line and its charity tie-in with Building for America’s Bravest. The display incorporated all five vehicles, two large fabric walls (one GMC, the other Building for American’s Bravest), video monitors, photo ops. It made for a nice talking point, and, even better, drove total leads and consumer interactions up 15%+. Big-time Indianapolis Colts fans!
Chief Marketer 200
Alcone Marketing Group Track Marketing Group SET Mosaic Marketing Werks George P. Johnson Experience Marketing Don Jagoda Associates Fluent Havas Street Marketing Activations Group