Performance Marketing Group – Performance added trade show and convention services, and was approached by GMC and Jack Morton to develop a display for their home and boat show program to promote GMC’s full vehicle line and its charity tie-in with Building for America’s Bravest. The display incorporated all five vehicles, two large fabric walls (one GMC, the other Building for American’s Bravest), video monitors, photo ops. It made for a nice talking point, and, even better, drove total leads and consumer interactions up 15%+. Big-time Indianapolis Colts fans!
Chief Marketer 200
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