Be The Machine – This experiential shop formed a partnership with VentureFuel to showcase new tech concepts and platforms. Kicked off work this year for new client Old Bay seasoning with a food truck tour sampling different specialty menus at each stop. Stops included the Preakness horse race, Camden Yard for Orioles games and Wolfgang Puck’s new DC restaurant. The experiential tour morphed into a multi-media campaign that included print, OOH, retail, media and social.
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Don Jagoda Associates Mastermind Involvement Marketing HMT Associates, Inc. Jack Morton Worldwide Aquarius Sports and Entertainment The Marketing Store Bespoke Sports and Entertainment Match Marketing Group A2G Switch