Be The Machine – This experiential shop formed a partnership with VentureFuel to showcase new tech concepts and platforms. Kicked off work this year for new client Old Bay seasoning with a food truck tour sampling different specialty menus at each stop. Stops included the Preakness horse race, Camden Yard for Orioles games and Wolfgang Puck’s new DC restaurant. The experiential tour morphed into a multi-media campaign that included print, OOH, retail, media and social.
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