Pepsi to be Sold in Iraq After 14 Year Hiatus

Pepsi products will again be appearing on store shelves in Iraq for the first time since 1990 in an agreement with PepsiCo International and Baghdad Soft Drinks Co.

Baghdad Soft Drinks Co. will produce and distribute Pepsi-Cola, Seven-Up and Mirinda soft drink brands in a deal expected to generate 2,000 new jobs at the Iraqi soft drink company over the next few years.

An extensive marketing effort will promote the brands as well as new bottle designs with contemporary graphics, PepsiCo said.

Pepsi and Iraq have had a relationship that dates back to 1950 when the brand launched. In 1990, Pepsi halted business in Iraq after U.S. and international trade sanctions barred trade with the country, the company said. Those sanctions were lifted in May 2003.


Pepsi to be Sold in Iraq After 14 Year Hiatus

Pepsi products will again be appearing on store shelves in Iraq for the first time since 1990 in an agreement with PepsiCo International and Baghdad Soft Drinks Co.

Baghdad Soft Drinks Co. will produce and distribute Pepsi-Cola, Seven-Up and Mirinda soft drink brands in a deal expected to generate 2,000 new jobs at the Iraqi soft drink company over the next few years.

An extensive marketing effort will promote the brands as well as new bottle designs with contemporary graphics, PepsiCo said.

Pepsi and Iraq have had a relationship that dates back to 1950 when the brand launched. In 1990, Pepsi halted business in Iraq after U.S. and international trade sanctions barred trade with the country, the company said. Those sanctions were lifted in May 2003.